Film Friday — Sony Bravia Ads
When it comes to creating inspiriting and visually stunning commercials, no one can beat Sony’s Bravia advertisements. These videos feature vivid color, interesting and surprising content, and fantastic settings from around the globe. In this post I’ll be sharing some ideas to incorporate the Sony Bravia videos into your music lessons.
Now, I know that some teachers out there work in buildings where the policy is “no videos in class.” The administrators of those buildings want students to get authentic instruction and experience more instead of watch. However, I fight for video use in my classroom and always show things that I feel have a connection to curriculum and content, enhancing our learning instead of taking away from it. My mom was a K-12 Art teacher and she showed a “video of the week” to teach graphic design, explain concepts, show stop motion, promote video production, and illuminate so many other facets of art that kids love to see in action. As teachers of the arts, we are so lucky to have YouTube and other video websites to take our students to experiences that we can’t bring into our own classrooms! I can’t always take my students to see a local opera, but I can show them a clip of world-class singers performing at the Met. I can’t acquire every instrument in the world, but I can show videos of real-life instrumentalists from natives playing non-Western instruments in their home countries to professionals playing in the London Philharmonic. There are some videos that teach content, some to teach songs, and some that are just really really awesome in their own right.
I love, love, LOVE the commercials that Sony made for it’s color-enhancing TV called “Bravia.” The videos feature stories and content that are meant to show off vivid colors and beautiful images. Below you’ll find a few different videos and my ideas for incorporating them into your classroom.
The Original – Bouncy Balls in San Francisco
Exploding Paint on Buildings
This is another favorite from the series. In this video you see an abandoned apartment building being splattered with paint fireworks. In the background plays “The Thieving Magpie Overture” by Rossini, a tune that your students might recognize. After we finish the short video, I talk with kid about how the advertisers work really hard to pair the music with the action on the screen to get a really wonderful effect. Then I turn off the audio from the video and show the video again, this time playing music that’s slow and calm. We talk afterwards about whether the video was as effective. This almost always leads to a really wonderful discussion about the intent of the advertisers and how the music is so important for the video. Kids love to explore this!
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